Ettore R. Paolucci

About the Author

Ettore R. Paolucci (Rick) launched Nature Is Metal in 2014. His late-night scribblings turned into off-the-wall captions, breathing life into user-generated clips of brutal beauty, fueling over a decade of growth and this improbable first book. A self-taught storyteller with a sharp eye for viral content, he’s created his own unique voice that’s defined a new way of seeing nature online.